Houston Beauty Influencer Accuses CVS Employee Of Racial Profiling During Makeup Run

Searching for concealer inside a Houston area CVS turned tense for beauty influencer Ms. Dajh, who says a store employee followed her through the makeup section and treated her like a shoplifting suspect while she browsed products matching her complexion.

Clips posted online showed Ms. Dajh confronting an employee inside the cosmetics aisle while questioning why she appeared to be under close observation. During the exchange, she repeatedly challenged the employee over what she described as suspicious treatment while shopping.

A man accompanying Ms. Dajh attempted to calm the situation by placing a hand on her shoulder as the argument continued. Security personnel also appeared focused on controlling nearby customers gathering around the interaction inside the store.

Recording first shared through Ms. Dajh’s Instagram account captured portions of the encounter, including repeated requests from the employee asking her to calm down while another voice heard over the phone encouraged her to file a formal complaint.

Ms. Dajh later addressed the situation in the caption accompanying the post, writing that she had simply been searching for complexion concealer before the encounter escalated. Known online for beauty, fashion, and travel content, she expressed frustration over what she described as unfair treatment while shopping.

During the confrontation, Ms. Dajh referenced the employee’s appearance while questioning why she had become the focus of attention inside the cosmetics section. Clips from the exchange spread quickly online, prompting reactions from viewers debating whether the situation reflected racial profiling.

Complaints involving Black shoppers being followed or closely watched inside retail stores have surfaced across the country for years, particularly inside large national chains where customers have alleged discriminatory treatment while browsing merchandise.

CVS had not publicly responded to the allegations connected to the incident as of Wednesday evening, and it remains unclear whether Ms. Dajh formally filed a complaint with the company following the encounter.

Reaction continued building online as reposted clips circulated across entertainment pages and discussion platforms, with many viewers expressing support for Ms. Dajh while others debated what unfolded inside the store.

For Ms. Dajh, what began as a quick stop for makeup ended with a confrontation now adding to conversations surrounding race and customer treatment inside retail stores.